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New Mahindra logo

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1. Mahindra Unveils new brand identity.
2. XUV700 will be introduced with this logo first.
3. Only passenger vehicle will get this logo.

Mahindra unveils a new brand identity for their SUVs. Further the Mahindra SUVs will come with the new logo. The most awaited XUV700 will get the new logo first, matter on all the SUVs like Thar, Scorpio, Bolero, Bolero Neo, Alturas G4, Marazzo, XUV300, XUV500, KUV100. The new logo will be used on only passenger vehiclea, not in farm equipments. 

On this identity change, Mahindra says " The idea behind visual identity change is to express that liberating feeling, that you can go where you want, when you want in complete style control and security, taking your world with you. Mahindra is likely to unveil the most awaited XUV700 in which the new logo will be introduced.
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